Believe it or not; people who give positive feedback in front of you can be negative at your back. You have to give them enough assurance about your organization either by providing excellent quality products or outstanding services. This will help your customers in building their trust upon you and they will offer positive reviews for you either by the word-of-mouth or by writing on your page.
Word-of-mouth advertising is equally effective for any organization as it is powerful and long lasting. When a number of reviewers share their opinion about your organization online or by word-of-mouth, the prospect of increased business and exposure becomes exponential. Peer-to-peer reviews, whether online or by word of mouth, is always considered powerful as they provide a good sense of understanding the customers and their choice.